Top 100 Brands del 2005Sempre in merito alla Deloitte ho trovato questa interessante stima dei 100 top brands del 2005, fornita in un particolare book, che analizza gli andamenti del maercato e le attivita commerciali nei diversi settori di appartenenza clasificandoli per vendite, presenze nel mercato, pubblicità e top spender in advertising e comunicazione.
1 COCA COLA (Carbonated drinks)
2 LUCOZADE (Sports & energy)
3 JACOBS (Biscuits)
4 7 UP (Carbonated drinks)
5 AVONMORE (Milk)
6 TAYTO (Crisps/Snacks/Tubes)
7 DANONE (Yogurt & yogurt drinks)
8 PAMPERS (Disposable nappis)
9 DENNY (Prepacked sliced meats)
10 CADBURYS DAIRY MILK (Confectionery)
11 CLUB (Carbonated drinks)
12 MCVITIES (Biscuits)
13 GOODFELLAS (Frozen pizzas)
14 LYONS (Tea)
15 BALLYGOWAN (Mineral water)
16 PEDIGREE (Dogfood)
17 YOPLAIT (Yogurt & yogurt drinks)
18 BARRYS (Tea)
19 DAIRYGOLD (Butter)
20 WALKERS (Crisps/Snacks/Tubes)
21 WRIGLEY’S EXTRA (Chewing gum)
22 DONEGAL CATCH (Frozen Fish products)
23 DENNY (Prepacked bacon)
24 PERSIL (Detergents)
25 DENNY (Prepacked sausages)
26 VOLVIC (Mineral water)
27 KNORR (Total sauces)
28 GALTEE (Prepacked bacon)
29 PRINGLES (Crisps/Snacks/Tubes)
30 KNORR (Soup)
31 FLORA (Margarine)
32 SQEEZ (Fruit juices & RTDs)
33 DOLMIO (Total sauces)
34 HB ORIGINALS (Total ice cream)
35 CADBURYS ROSES (Confectionery)
36 TROPICANA (Fruit Juices & RTDs)
37 YOPLAIT (Fromage Frais)
38 PREMIER (Milk)
39 KIT KAT (Confectionery)
40 DAWN (Milk)
41 FANTA (Carbonated drinks)
42 NESCAFE (Coffee)
43 COLGATE (Toothpaste)
44 KERRYGOLD (Butter)
45 KP (Crisps/Snacks/Tubes)
46 ARIEL (Detergents)
47 GOLDEN VALE (cheese)
48 BALLYFREE (Prepacked sliced meats)
49 WHISKAS (Catfood)
50 COW & GATE (Baby milk/Meals/Rusks)
51 CHARLEVILLE (Cheese)
52 KELLOGGS SPECIAL K (Breakfast cereals)
53 BATCHELORS (Canned baked beans)
54 KING (Crisps/Snacks/Tubes)
55 KITTENSOFT (Toilet tissues)
56 ALWAYS (Sanitary protection)
57 SPRITE (Carbonated drinks)
58 GILLETTE MACH 3 (Total razors & blades)
59 MULLER (Yogurt & yogurt drinks)
60 KELLOGGS CORNFLAKES (B/fast cereals)
61 HELLMANNS (Condiments)
62 MAGNUM (Total ice cream)
63 SIUCRA (Sugar)
64 ANDREX (Toilet tissues)
65 CADBURYS SNACK (Confectionery)
66 BIRDS EYE (Frozen poultry products)
67 BIRDS EYE (Frozen fish products)
68 BOLD (Detergents)
69 HUGGIES (Disposable nappies)
70 SMA (Baby milk/Meals/Rusks)
71 PEPSI (Carbonated drinks)
72 MAXWELL HOUSE (Coffee)
73 MALTESERS (Confectionery)
74 RIVER ROCK (Mineral water)
75 KINDER (Confectionery)
76 RED BULL (Sports & energy)
77 CORNETTO (Total ice cream)
78 MILUPA (Baby milk/Meals/Rusks)
79 MCCAIN (Frozen chips)
80 CAPRI SUN (Fruit juices & RTDs)
81 MARS (Confectionary)
82 RIBENA (Fruit juices & RTDs)
83 BIRDS EYE (Frozen vegetables)
84 AERO (Confectionary)
85 TOTAL CADBURY (Biscuits)
86 HUNKY DORY’S (Crisps/Snacks/Tubes)
87 KERRY SPRING (Mineral water)
88 FINISH (Dishwasher products)
89 INVERSOFT (Toilet tissues)
90 FAIRY (Washing up liquid)
91 WEETABIX (Breakfast cereals)
92 DAWN (Fruit Juices & RTDs)
93 CMP (Milk)
94 TWIX (Confectionary)
95 KLEENEX (Facial tissues)
96 AVONMORE (Soup)
97 HULA HOOPS (Crisps/Snacks/Tubes)
98 COMFORT (Fabric softeners)
99 AVONMORE (Cream)
100 SHAWS (Prepacked sliced meats)
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